Here we are, 2017 and play buttons are embedded into ours and our customers daily routines. We've come to expect a play button front and centre on every website we visit. In fact, we are rapidly becoming conditioned to disengage if there isn't a video.Here...
In this series of smart device filming must-haves, we have looked at the importance of having a stabilising device and what constitutes good lighting. Now is time to turn our attention to audio. There is nothing worse that poor audio on a video, everyone feels...
In my last article, I was reflecting upon how important it is to have a couple of gadgets at hand if you are going to be filming with your smart device. The first gadget was a stabiliser to avoid the human inability of keeping the...
I recently had to speak at an event and I thought I’d pull out my iPhone and grab some footage, which I could quickly post-produce, and share with the event organiser so they could use it to promote their next event. A nice little gift...
When it comes to video, one of the very biggest and most common mistakes that businesses and other organisations make is failing to plan. They’ll have a basic idea of what they want their video to be about and how they want to present their...
Never underestimate the power of sound. A video with quality audio will be easier to watch and listen to, and it will come across as more professional than a video with poor audio. Though this may be obvious, you might be surprised at how many...
Just like poor audio, poor lighting can drive viewers away long before your video has had a chance to finish playing. Unfortunately, a lot of organisations fail to consider the quality of their lighting. Because they often film their videos in offices, outside, and in...
When you watch amateur videos, you’ll often notice some very awkward shots. Close-ups on people speaking are too close. In shots of two or three people, there’s not enough space or the camera is entirely too far away from them.Framing is a tricky art that...
If you’re filming a video of two people talking, where will you have them stand in relation to each other and the camera? If your answer is to put them side-by-side and just start filming the conversation or interview, you’re not alone. Unfortunately, though, this...
All too often, people making videos for their organisations think that they have to cram a ton of information into a single video. Creating a video that’s too long can have a significantly negative impact on the success of your video. At the same time,...