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Holding special events for your customers is a great way to build brand loyalty. Whether you’re inviting them to an online sale for existing customers only, or you’re planning a customer appreciation day for your brick-and-mortar store, you can promote it better with a video for the event.You can use your company’s Facebook page or email list to create an event that only your followers and customers can attend, or you can give them a...

Once your customers have enlisted your services or purchased a product from you, they may think that they have no further need to hear from you. However, they may not know about some of the benefits of keeping in touch and recommending you to their friends. A good incentives video can give them the information they need to get better deals and greater benefits in the future.Incentive programs, like benefits from referrals, give customers a...

Have you ever sat back at work and thought, “I wish we could videotape this. It’s hilarious!”? Whether it’s antics in the break room, a giant game of dominoes or Jenga in shipping, or something that doesn’t even seem related to your work, everyone needs to unwind sometimes.We all watch funny and entertaining videos online all the time. There have been jokes about future generations thinking that we worship cats because of our cultural obsession...

You can announce the launch of a new product or service in any number of ways. You can advertise on social media, your website, and on your mailing list, but how will you do it? How excited are your clients going to be if all you do is post on Facebook, “We have a new product coming…”? Well, that could be the first step, but when you’re ready to build hype and get your customers...

Believe it or not, converting your viewers and leads to customers is not the end of the road with marketing and building and maintaining your customer base. Once your clients have purchased your product or enlisted your service, they’ll be a lot more likely to keep coming back to you and to recommend you to their friends if you stay on their radar (in a good way).You don’t want to constantly spam your clients, but...

Whether you have a single product or service or a whole range to choose from, you don’t want your customers to make a single purchase and then disappear forever. You want them to keep coming back, recommending you to others, and sharing your videos and information online to build your brand recognition and loyalty. Training videos are a great way to ensure this.When the iPod first came out, the full instructions weren’t included in the...