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If you want increase audience engagement a little bit, use an infographic. If you want to increase engagement (and retention of information) astronomically, use a video. You already know that video content is incredibly effective at drawing your audience in and converting them to leads and paying customers. However, you may not have considered how effective video content can be in an email marketing campaign.First of all, what’s the best way to show off the...

How can a video help you generate sales leads for your company? According to one study, roughly 65% of people are visual learners, meaning we retain information more easily through pictures, better still through video (Forbes). In fact, according to a report by Mediapost in 2013, 57% of consumers were more confident in their purchases after seeing product videos, and, according to Internet Retailer, a consumer who watches a product video is 85% more likely...

Advertising online is tricky business, but it’s not impossible. In fact, online video advertising can be incredibly effective if your video strategy is solid. From ads that play before YouTube videos to sidebar ads and advertising videos that go viral, you can get a lot of brand recognition without spending a lot of money if you go about your campaign the right way.Don’t Let Autoplay Get You DownYour first step in any advertising campaign is...

Proposals and presentations can accomplish a lot, especially if you plan them correctly and use an effective video strategy. You could be stating the case for your plan for a new project at work, an allocation of funds at your local chamber of commerce meeting, your latest startup idea that you need funding for, or any number of proposals and/or presentations. Whatever your cause, though, you’ll benefit from using a few video marketing strategies.Now, use...

According to Facebook founder Mark Zuckerberg, in the 3rd quarter earnings call for 2014, “There’s definitely the trend over the past few years where, if you go back five years, most of the content was text. Now a lot of it is photos, and if you look in the future – as networks get better and the ability to capture good video and share in a good way improves – then I think that going...

You know by now that most of your video strategy should not be centered around overt advertising. That said, there is definitely a place for video advertising in almost any marketing strategy. To get the best results, you’re going to need to put some time and effort into structuring your video advertisements and placing them such that they won’t cause your audience to immediately click away.Whether you’re advertising on YouTube before a related video plays,...