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In 2013, 72.1 million smartphone users in the United States, alone, reported watching videos on their phones at least once per month. And that number has risen a great deal since then. On top of that, the video and marketing experts at Invodo have collected data that indicates that shoppers using mobile devices are 3 times more likely to watch product videos than shoppers using desktop computers. And 57% of smartphone users polled have reported...

In a survey of over 250 email marketing executives in 2013, only 25% reported using videos in their email marketing campaigns. Of those who did not include video, 43% cited lack of content. 27% cited the increased production costs of adding video to email marketing campaigns. 22% did not think that video would improve their marketing campaigns. About 9% were unaware that video could be used in email marketing, and 7% stated that their vendors’...

When we were kids, marketing and advertising were expensive ventures. Small and medium sized companies had little to no chance to compete with large, established corporations because they just didn’t have the advertising budget for prime-time television commercials, billboards, magazine spreads, and other print advertising and marketing campaigns.The dawn of the Internet age has really levelled the playing field for smaller companies. When you can advertise your brand and your products for free or for...

There are as many different types of videos as there are marketing campaigns and strategies. As such, if you want to improve your marketing and video strategies, you should take into consideration the different styles of video content that you can use to increase brand recognition, build credibility, and convert more leads to customers.Advertising and marketing have changed a great deal over the last 20 years. In the old days, advertising and marketing meant creating...

According to the media marketing experts at Invodo, in a recent guide to online video marketing, every consumer goes through a journey before purchasing a product. Basically, when it comes to promoting your brand, generating leads, and converting customers, you need to guide your audience through this journey and help them come to the conclusion that they should choose your company for the products and/or services that they require.The three phases of this journey are...

Great video strategy can improve your marketing game by leaps and bounds, but that’s not all it can do. You can actually improve efficiency and morale when you implement video content into internal management communication. Good management communication with employees does a number of things, including but not limited to:· Providing necessary information to complete work-related tasks.· Notifying employees of standards and expectations for work, safety, etc.· Giving useful feedback on assignments, projects, and general...