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Neuroscience: "A branch of the life sciences that deals with the anatomy, physiology, biochemistry, or molecular biology of nerves and nervous tissue and especially with their relation to behavior and learning."Research into Neuroscience has been taking place for decades, but thanks to developments in research technology and methods, it’s hit a boom in recent years and is being used in thousands of ways to understand more about how humans think. This has become particularly interesting...

YouTube is now the 2nd largest search engine in the world, next to Google. That statistic, alone, tells you something about how much video has grown in the past few years. What started out as a simple video hosting and sharing resource has become a media-hosting giant. Did you know, for example, that over an hour of video content is uploaded to YouTube every single minute?With so many billions of hours of video available, you...

Whether you’re focusing on online video content to promote your website or to enhance your email marketing campaigns, you really need to be paying attention to compatibility and which devices your viewers are using. In particular, you must make sure that your video content is mobile-friendly. Why is this so important?First of all, according to a 2014 report by video marketing experts Invodo, mobile platforms saw the most growth of all platforms in 2013. Not...

More and more companies and individual vloggers are using YouTube for their video marketing campaigns. If you don’t have a YouTube channel for your brand, it’s time to sign up and start creating video content. Of course, you can’t just make any content and expect it to do well for your brand. You need to create relevant, high-quality, and strategic content that you can share on social media, your website, and your blog to drive...

You’ve no doubt noticed a significant increase in the number of videos you see in your everyday travels around the Internet. From short-form, smartphone videos of people taking selfies and recording things that happen throughout their days on Instagram and Facebook to vlogs, product videos, video advertisements, and more, video is everywhere you turn.And, no, it’s not just you. According to the marketing experts at Pixability, YouTube is now the 2nd largest search engine in...

Whether you’re creating video advertisements, vlogs, testimonials, product videos, or any other type of business message, you’ll be able to better use each of your creations if you have an understanding of where it fits in the marketing cycle and what it does. When you understand this, you’ll get a better idea of where to put it online, in email marketing campaigns, etc., and how best to use it to promote your company and your...