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If you ever have the pleasure of talking with anyone who works in film and video production, they’ll likely tell you that the majority of the work on any movie or video occurs after the last shot is taken. Post-production may seem like a small thing to you, but it’s actually incredibly important in the process of creating a quality video.Pay Attention to EditingGood editing can be the difference between a clunky, awkward, and overly...

Video will rise to the top of the content marketing calendar (if it hasn't already)They all said 2015 was going to be the year of the video, but I predict that 2016 is actually going to be bigger. I am already seeing a rise in the number of inquiries and businesses are talking about producing a range of videos, not just a promotional video that sits front and centre on the website.Most digital marketers will...

Now, I’m not going to tell you to do anything illegal or unethical. You don’t need to actually give away trade secrets or privileged information to get your customers’ attention. However, you can gain a lot of attention, grow your audience, create leads, and convert customers by creating value through insider information, secrets, and/or scarcity. How does this work?Insider InformationAs with most elements of effective marketing, you’re going to first have to do your homework....

No one likes to be sold anything. We hate it when we feel like salespeople are trying to up-sell us, and we can’t stand feeling like we have to be on the defensive whenever we go shopping for anything from cars to clothes to household appliances. You know the feeling, and you don’t like it any better than your customers, so how can you avoid looking like you’re just trying to sell a product?Marketing your...

If you want to really get your customers’ attention in a business message – whether it’s a product video, a Facebook post, a commercial for television, or an ad that appears before their video on YouTube – you have to show them that you understand them. People want to feel important, and they want to feel like the products and services that they buy will be the best choices and will really help them succeed...

When crafting strong and persuasive business messages, keep AIDA in mind. Short for “Attention, Interest, Desire, Action”, AIDA provides an outline for any advertisement, internal memo, or proposal you write. Your first job is to grab your audience’s attention. With their attention, you’ll show them something of interest to them. You’ll create a sense of desire, and that sense drives them to take action (buying your product, accepting your proposal, etc.).AttentionThink of how many emails...