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Just like poor audio, poor lighting can drive viewers away long before your video has had a chance to finish playing. Unfortunately, a lot of organisations fail to consider the quality of their lighting. Because they often film their videos in offices, outside, and in other areas with good enough lighting to see comfortably with the human eye, they don’t think that lighting might be a problem for the camera.If you've never considered the effect...

When you watch amateur videos, you’ll often notice some very awkward shots. Close-ups on people speaking are too close. In shots of two or three people, there’s not enough space or the camera is entirely too far away from them.Framing is a tricky art that a lot of people don’t think twice about, but with a little bit of practice, you can create videos that are perfectly framed, making them look more professional and interesting...

If you’re filming a video of two people talking, where will you have them stand in relation to each other and the camera? If your answer is to put them side-by-side and just start filming the conversation or interview, you’re not alone. Unfortunately, though, this could be a big mistake.The composition of your shots includes your actors’ blocking (where they stand and how they move), the placement of your products, and how you frame the...

All too often, people making videos for their organisations think that they have to cram a ton of information into a single video. Creating a video that’s too long can have a significantly negative impact on the success of your video. At the same time, you don’t want to make your video so short that it doesn’t convey your message properly. So how long is too long, and what length should you be aiming for?According...

Have you ever watched a video online and wondered, “So what was that for? Why did I just watch that? Did it even have a purpose?” In a lot of cases, organisations and businesses will create videos because they have heard that video marketing is a great way to get the word out online. However, they won’t actually have a clearly defined purpose for the video, and, without leveraging its content, they’ll essentially have created...

How you present your video is just as important as having a professional video with compelling content. Good video presentation can really work for you, but poor presentation can result in disaster. The wrong kind of presentation can mean that your intended message doesn’t get across at all and that something else is conveyed that doesn’t help your organisation in the least.Presenting your content in a clear, professional manner is essential to creating a quality...