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Here we are, 2017 and play buttons are embedded into ours and our customers daily routines. We've come to expect a play button front and centre on every website we visit. In fact, we are rapidly becoming conditioned to disengage if there isn't a video.Here are just some of the important trends you need to be aware of in 2017 when it comes to video marketing and getting your audiences engaged.Niche, niche again, and...

In this series of smart device filming must-haves, we have looked at the importance of having a stabilising device and what constitutes good lighting.  Now is time to turn our attention to audio.  There is nothing worse that poor audio on a video, everyone feels the same, so to mitigate getting a negative response to your videos, make sure you get the audio right. Again, when it comes to creating impromptu videos, you don’t have...

In my last article, I was reflecting upon how important it is to have a couple of gadgets at hand if you are going to be filming with your smart device.  The first gadget was a stabiliser to avoid the human inability of keeping the camera completely still. The second important aspect of filming with your smart device is lighting and if you’re impromptu filming, then this can be really tricky because you can’t always...

I recently had to speak at an event and I thought I’d pull out my iPhone and grab some footage, which I could quickly post-produce, and share with the event organiser so they could use it to promote their next event.  A nice little gift I thought. But to be honest, I hadn’t really put too much thought into it and as a result of my poor planning I overlooked three key filming must-haves:  stability,...

When it comes to video, one of the very biggest and most common mistakes that businesses and other organisations make is failing to plan. They’ll have a basic idea of what they want their video to be about and how they want to present their message, but that’s it. Then, as they start to try to record, they find themselves doing take after take, and by the time the video is ready for editing, it’s...

Never underestimate the power of sound. A video with quality audio will be easier to watch and listen to, and it will come across as more professional than a video with poor audio. Though this may be obvious, you might be surprised at how many businesses and organisations completely neglect the importance of great sound in their videos.As a result, you’ll see videos shot in offices, factories, and warehouses where you can hardly make out...